Dec 15, 2022
On our final Outsmart episode of Season 2, Nicole and Rex look back on their podcasting journey throughout 2022.
In this episode we chat through:
- Highlights from the first two seasons of Outsmart
- How accurate the predictions from our premiere episode turned out
- Five trends that marketers should expect heading into...
Dec 8, 2022
On this episode of Outsmart, Nicole and Rex chat with their last guest of 2022, Mark Tay, who leads content marketing in the APAC region at TEAM LEWIS.
In the episode we explore:
- Creating an adaptable, but structured framework for content creation
- The importance of research and planning in a content strategy
- Bringing...
Nov 17, 2022
On this episode of Outsmart, Nicole Allen and Rex Petrill are joined by Claude Springer. As the Area Director of Social at Meltwater and an advisor for SupportRoom, a workplace mental health platform, Claude has a unique perspective on social media.
In the episode we dive into:
- Top findings from Meltwater’s latest...
Nov 3, 2022
This week on Outsmart, Nicole Allen and Steph Proos are back for the 2nd part of our special series with Social Media & Digital Content Manager at ASTROGLIDE, Emily Davis.
In the episode we discuss:
- Strategic approaches to partnering with influencers
- Being nimble on social to capitalize on trending moments in time
- How...
Oct 27, 2022
This week on Outsmart, Nicole and guest host Steph Proos chat with Social Media & Digital Content Manager at ASTROGLIDE, Emily Davis.
In the episode we explore:
- The delicate dance around advertising restrictions for taboo products
- Creating strategic solutions when typical promotion avenues are limited
- Letting your...